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Matthew O'Toole

Digital Native

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Social Media

SEO 101- What is search engine optimisation?

June 24, 2013June 24, 2013 MatthewNew Tech, Social Media

I regularly get asked by people what they can be doing better to improve traffic to their blog, website or social media page and my answer remains unchanged, improve your Search Engine Optimisation (SEO). In return I generally get a bewildered more »

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Maximising exposure on Facebook by looking at the clock

June 17, 2013June 17, 2013 MatthewSocial Media

If you really want to maximise the exposure of your content on Facebook, you should really look at the clock before posting. It may seem like common sense but it is still something that media professionals and many businesses neglect more »

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#Hashtags come to Facebook

June 15, 2013June 16, 2013 MatthewNew Tech, Social Media

It seems that Facebook believes that “it’s better late than never” with their introduction of the ability to use clickable hastags in posts and comments. This new change has been designed to allow users to add extra context to posts more »

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What you need to know before jumping into the social media world!

June 15, 2013June 16, 2013 MatthewNew Tech, Social Media

Any business, group or organisation that is using social media to reach out to stake holders and target audiences will know the dilema of choosing what social media services they are going to utilise. As social media services have matured and become more »

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Are users over Facebook?

April 15, 2013June 16, 2013 MatthewNew Tech, Social Media

If you’ve flipped to the technology or digital life section of most newspapers or their respective websites lately, you might have seen that there has been murmurs that Facebook is losing its hold over a growing number of people (largely teens) while other more »

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Matthew O'Toole

  • About me
  • Published Work
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