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Matthew O'Toole

Digital Native

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New Tech

Australian Businesses Lack Online Presence

June 25, 2013June 25, 2013 MatthewNew Tech

The Australian Bureau of Statistics (ABS) released their yearly summary of  IT use and innovation in Australian business last week with it showcasing how Australian businesses have taken to the internet to do business. The report revealed that around 55% of more »

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SEO 101- What is search engine optimisation?

June 24, 2013June 24, 2013 MatthewNew Tech, Social Media

I regularly get asked by people what they can be doing better to improve traffic to their blog, website or social media page and my answer remains unchanged, improve your Search Engine Optimisation (SEO). In return I generally get a bewildered more »

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Interesting Interview from Creator of Anonymous Search Engine, DuckDuckGo

June 21, 2013June 23, 2013 MatthewNew Tech

Sorry about the delay in posting any new content over the last few days! I’ve had some technical problems to address over the last few days and I think I have them all ironed out… If you see something wrong more »

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A new look at Google Glass

June 16, 2013June 16, 2013 MatthewNew Tech

As you may know, Google released their Google Glass to consumers and developers in the US (aka “Google Explorers) a few months back to gauge how people will use Google Glass. Since then we have seen some exciting developments from more »

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#Hashtags come to Facebook

June 15, 2013June 16, 2013 MatthewNew Tech, Social Media

It seems that Facebook believes that “it’s better late than never” with their introduction of the ability to use clickable hastags in posts and comments. This new change has been designed to allow users to add extra context to posts more »

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What you need to know before jumping into the social media world!

June 15, 2013June 16, 2013 MatthewNew Tech, Social Media

Any business, group or organisation that is using social media to reach out to stake holders and target audiences will know the dilema of choosing what social media services they are going to utilise. As social media services have matured and become more »

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Are users over Facebook?

April 15, 2013June 16, 2013 MatthewNew Tech, Social Media

If you’ve flipped to the technology or digital life section of most newspapers or their respective websites lately, you might have seen that there has been murmurs that Facebook is losing its hold over a growing number of people (largely teens) while other more »

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Matthew O'Toole

  • About me
  • Published Work
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